Building your Campaign
Before dumping a bunch of money into pay-per-click marketing and advertising, we highly recommend hiring someone to look into your organic search rankings. There is usually a lot that can be done under-the-hood which will optimize your site to increase your chances of people finding you via organic search results. This process will also help identify important information that can be used to strengthen your campaign; such as keywords, competitor analytics and sociability.How Search Engines Rank your Website
For the most part, search engines look at 2 things:
Back-links: A back-link is a link from another website to yours. The following are examples of possible back-link website sources: forum posts, blog posts, twitter feeds, Facebook feeds, LinkedIn pages, google+ pages, affiliates, sponsors, partners, indexing services (eg. DMOZ), and more. Any solid links from another persons website to yours will benefit your back-link status. Page Rank via Content: Fresh content on your site is probably the number one thing you can provide to ensure your website is indexed by search engines on a regular basis. You should try and provide as much detail as possible on each page of your website, as long as it pertains to the topic of the page. For instance, if you offer a product or service, provide as much detail about it as humanly possible while still making it readable and worthwhile to the user. Once you have provided as much information as you can on every page of your website, while keeping on topic of the page (your page title should reflect the content it provides), start writing daily, weekly, or monthly blog posts on topics that involve your company, products, services and offerings. The more fresh, unique and solid content you can provide, the higher your page rank will be. The higher your page rank, the higher you will rank in search engine results; pertaining to keywords mentioned within the content of the page.If you have already taken the necessary steps to ensure your website meets SEO standards, you are providing solid content, and you keep your users informed with blog posts (ie. fresh content), you may be interested in paid advertising. Below are some of the options available to you. If you need further assistance with paid advertising, we do have consulting services available. For Online Marketing and SEO plans and pricing, please see our Search Engine Optimization (SEO) page.
PayPerClick (eg. AdWords)
Bid on website and industry related keywords to display your site within the “Ad” (previously yellow) top-section of search engine results.
